We are Heroes
I love to read about outdoor adventures. It helps me escape the routine of every day and gives me a glimpse of places I’ve never been. I can scale the…
Read MoreJoy is in the Journey
Joy is subjective. Ask anyone what sparks joy for them, and you will hear as many answers as people asked.
A smile. A hug. A high-five. A…
Read MoreHitting the Mark: Defining Your Target Audience
Known around the world for its signature family-friendly entertainment, The Walt Disney Company excels at defining its target audience. In the book, Be Our Guest: Perfecting the…
Read MoreWhat I learned from watching Disney lifeguards on a cold day
Four lifeguards, dressed in red and carrying red life preservers, pace around individual sections of an empty pool at a Walt Disney World resort. Empty. As in no guests whatsoever.…
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