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We are Heroes
I love to read about outdoor adventures. It helps me escape the routine of every day and gives me a glimpse of places I’ve never been. I can scale the…
Read MoreJoy is in the Journey
Spring 2021
Joy is subjective. Ask anyone what sparks joy for them, and you will hear as many answers as people asked.
A smile. A hug. A…
Read MoreHitting the Mark: Defining Your Target Audience
Spring 2021
Known around the world for its signature family-friendly entertainment, The Walt Disney Company excels at defining its target audience. In the book, Be Our Guest:…
Read MoreWhat I learned from watching Disney lifeguards on a cold day
Spring 2021
Four lifeguards, dressed in red and carrying red life preservers, pace around individual sections of an empty pool at a Walt Disney World resort. Empty. As in no…
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